Marketing Director
We're hiring a Marketing Director to own and scale our entire marketing function across both B2C and B2B. This is a builder's role for someone with a co-founder mentality, someone who takes full ownership of strategy and execution, thrives in ambiguity, and moves fast in a high-growth environment.
You'll architect and run a full-funnel growth engine, build and lead the marketing team, and own the tech stack and the numbers. You'll work hand-in-hand with Sales, Clinical, and Product to keep our messaging accurate and consistent across socials, our website, conferences, and customer communication.
We are changing cardiology healthcare globally, and every campaign you run helps put life-saving AI into more clinicians' hands. If you want to lead that transformation and communicate it to audiences ranging from doctors and nurses to investors and the general public, and be rewarded for the growth you drive, this role is for you.
The opportunity
Our commercial business is scaling rapidly with a clear path to eight-figure ARR. We already have the fundamentals in place: SEO and content, a HubSpot CRM with automated workflows, 200+ daily registrations, 10,000+ paying B2C customers acting as a lead-gen funnel, an identified pipeline of thousands of B2B health systems, clinical validation and medical-education assets ready for distribution, established relationships with the largest ECG-interpretation and FOAMed blogs (26M+ visits), and key opinion leaders in our priority markets. This is a high-ownership, high-reward role with meaningful equity and performance upside for the right leader.
Your role
- Architect the growth strategy: Architect and execute the full-funnel growth strategy across B2C and B2B, supporting pipeline, launches, and key announcements, and turning our B2C base into a high-performing B2B lead-gen engine
- Lead demand generation: Lead demand generation across priority markets, scaling acquisition and optimizing CAC/LTV across paid, organic, and referral channels
- Run events & webinars: Run webinars and lead events and conferences: end-to-end promotion, registrations, live coverage, and follow-ups
- Own brand & content: Own the brand and content engine across all our channels (LinkedIn, employer branding, blogs, newsletters, email flows, case studies, landing pages, decks), turning clinical evidence, KOL voices, and real-world outcomes into stories that land with clinicians, health systems, and investors
- Own the website & tech stack: Own the website and marketing tech stack (HubSpot CRM, automation, personalization), keeping pages conversion-focused and decisions data-driven
- Track performance: Track and report performance, monitoring key funnel metrics and iterating continuously
- Build & lead the team: Build and lead a high-performing marketing team and manage external partners to protect brand consistency
- Partner cross-functionally: Partner cross-functionally with Sales and Clinical to refine messaging, GTM strategy, and customer engagement models
Your profile
- Proven scaler: Proven track record scaling SaaS or healthcare technology from early traction to hyper-growth
- Growth hacker: Instinct to find unconventional, high-leverage ways to pour fuel on growth that's already moving fast, running rapid experiments across acquisition channels
- Hands-on executor: A strategic mind who builds, experiments, executes, and iterates in real time; you own the strategy, and you're the one shipping it
- Tech native: Analytical, technical, and data-driven, using AI to deliver faster and smarter
- Strong communicator: Able to turn complex, clinical topics into clear and engaging messages for clinical and commercial audiences
- Adaptable & resilient: Thrives in ambiguity, makes quick, informed decisions, and pushes forward in fast-changing environments
- Mission-driven: A co-founder mentality — interested in healthcare and AI, and motivated to take full ownership of a domain
